Blogging is a fantastic way to connect with your clients and prospects and to build trust.
It is well known in the marketing industry that people are drawn to blogs because they feel they won't be marketed to - people expect that they'll get an honest look at the inner-workings of your business and garner valuable information.
There are plenty of free blog templates online, but most business owners opt for a custom blog.
They see the blog as an opportunity to introduce people to their branding, and to position themselves as an expert. Many people go one step further to allow blog visitors to sign up for a free giveaway or eNewsletter (therefore building a database of email addresses), or invite them to browse the rest of their website.
