'SEO' is the buzz word on everyone's lips lately. This begs the question: What is SEO? It stands for Search Engine Optimization, and it's a way of designing a website to be appealing to the search engines.
When your website is optimized, you will see more traffic of potential customers to your website. Hypothetically, Tranquility Spa based in Victoria, BC might find themselves ranking well if people are searching for 'Tranquility Spa' clinic specifically, but not under 'massage therapy victoria' where the majority of new clients are looking on the internet.
Since Google is responsible for 80% of internet search engine traffic to your site, we spend much of our time catering to Google and researching what they're working on next, though ensuring that other search engines such as Yahoo and MSN are also given our SEO attention. At Sunstar Creative, we focus on proven SEO strategies that have shown to give sustained results in Google.
There are currently ways to 'trick' the Google spider to rank your site better but these are risky strategies that are frowned upon by most internet users. Sunstar uses only SEO best practices and is proud to have seen very good results on this basis.
