At Sunstar Creative we talk a lot about building "strategies". We don't want you to waste time or money attracting prospective clients if they are just going to come to your website or blog and get confused (which is all too common!).
Here's an example of an effective strategy:
People find you through word of mouth, social networks, or searching in Google. They get to know and like you through your online presence (i.e. blogs, Twitter, Facebook, Flickr, YouTube). You intrigue them, and therefore they make an effort to learn about what you do through your website, videos, and eNewsletters. Ultimately, these prospects
inquire about services, buy products, become brand ambassadors and send others your way. This is called inbound marketing and it's our specialty.
The focus is on website visitors: how easy is it for them to find the information they want? Are they going to be excited by what they see and read? Do you give them a compelling reason to take a few moments of their day to interact with you?
Don't worry, we don't expect you to know everything about online marketing, that's our specialty! After we talk to you about your vision and your goals we'll match you up with the perfect strategy.