10. To establish your Internet presence
Did you know that over 17 million Canadians have access to the internet? And the number worldwide is over 1 billion and increasing every day. So, without a doubt this is the most exciting reason to established your business presence on the internet.
9. To advertise your business, product and services
Some say, "think of your business website as an online brochure" That's true but a website can and should be a whole lot more. What makes it different from the traditional print marketing materials is that your existing and potential customers can access it anytime and anywhere and enjoy a much more enriched experience. For individuals with a busy career or lifestyle, this provides a perfect solution! And don't forget, you can sell online direct from your site.
8. To save on advertising costs
Having a well-designed business website advertise the business itself is very effective, and it is far more economical than placing ads on billboards, TV, radio, newspaper, direct mail, telemarketing, etc. The only major cost involved is the website development cost, and it is one-time. Updating and maintenance costs are minimal comparing to other recurring advertising costs. And, with the increased use of online social networking, having a great website is a great way to build interest in your business.
7. To save the environment (or at least help 'do your bit')
Everyone is much more aware of environmental issues these days. With your business website, you will not need to print as many brochures, flyers, etc. as you had in the past. It's amazing how this can add up. Well, no more. Remember, every little bit helps.
6. To make changes when you need to
Again, compare your business website to a traditional print brochure. A website is distinct from the print brochure in that changes can be made and mistakes can be corrected almost instantaneously, at little or no cost at all. With your website, your existing and potential customers can get the latest updates on your new arrivals, specials, prices, etc. on a daily or weekly basis.
5. To enhance your customer service
As mentioned in reason 2, a business website would be of great assistance for customers with busy lifestyles; with a few mouse clicks, they can get access to information regarding your your products, services, pricing, store hours etc. Furthermore, customer can contact you via email straight from your site. A great convenience to them and therefore better relationships with you.
4. To protect your local market
Under the impact of globalization, there is a great chance that your existing and potential local customers go online and purchase goods/services (that your business specializes in) from other businesses. By having a website, your local market can be protected!
3. To reach a specialized or new market
If your business is specialized or niche (ie. it concentrates on a specific range of products, for example, mountain bikes, custom massage therapy, dance/music lessons, law, real estate, etc.), then having a business website is a great way to exhibit your professionalism in your area of expertise making you more attractive to your clients.
2. To stay competitive
Do you know that now at least 60% of Canadian companies have a Web presence? Your competitors may have already been in that 60%. If they have not had a website, this is your chance to get established and stay competitive.
1. To sell online (ecommerce)
For many small to medium-sized businesses, being able to sell their products/services through their business website may not appear necessary. This may be the case for your business. However, with the rapidly increasing number of Internet users conducting business online, businesses may have to eventually consider this avenue!
Oh, one more reason:
A website address is easier to remember than a phone number.
The web address or URL (universal resource locator) of your website is most likely going to be infinitely easier to remember than the physical address of your business or your office phone number. That alone is reason enough to have a website.